Facebook Instagram Linkedin Twitter
  • Home
  • News
  • B2B Insights
    • Content & Experience
    • Data Management
  • Articles
Search
Edutech-authority Edutech Authority
  • Home
  • News
  • B2B Insights
    • AllContent & ExperienceData Management
      B2B Marketing Automation Tools
      B2B Insights

      B2B Marketing Automation Tools: Trends, Best Practices & Real-World Impact

      B2B cloud computing
      Articles

      How Cloud Computing is Transforming B2B Businesses

      Data Management

      Enhance Digital Marketing with Visitor Behavior Data

      B2B Insights

      Know Your Top Marketing Platforms

  • Articles
Saturday, June 28, 2025
Facebook Instagram Linkedin Twitter
Sign in
Welcome! Log into your account
Forgot your password? Get help
Password recovery
Recover your password
A password will be e-mailed to you.
Home B2B Insights Account Based Marketing: The New Age Marketing Strategy
  • B2B Insights
  • Content & Experience

Account Based Marketing: The New Age Marketing Strategy

By
Tejas Bhendkar
-
November 15, 2021
204
Facebook
Twitter
Pinterest
WhatsApp

    Account based marketing is a marketing method that utilizes personalised campaigns to let marketers to focus on and connect with a specific group of people. This method requires sales and marketing teams to work together to agree on goals and develop account-specific communications by strategically targeting accounts.

    Have you realized that account-based marketing (also referred as Key Account Marketing) has gained a lot of momentum and acceptance in recent years? If you’re selling anything to broad customers online, this is something special for B2B marketers. The most crucial concept to understand is a marketing strategy or approach. ABM is the process of pursuing a real account.

    Traditional b2b marketing is substantially different from ABM. The advantage is that ABM is more focused, whereas traditional marketing is broader. In simple terms, account-based marketing is a marketing approach that focuses on targeting promotional strategies at the account level rather than utilising traditional B2B methods that are often broad. Marketers are adopting account-based marketing on LinkedIn to create leads and drive more sales.

    So, if you wanted to target a finance firm or a construction company, you’d send appropriate emails and communications to these companies and individuals. In terms of organisation size and the people you’d like to target, you may be more precise with your targeting.

    You may customise it even more. As a result, Account Based Marketing is more successful than traditional business-to-business marketing.

    What would you like to adopt now that you know? A time-consuming, old-school-traditional strategy or a focused, successful Account Based Marketing approach.

    • TAGS
    • ABM
    • Account Based marketing
    • b2b marketing
    • digital
    • key account marketing
    • marketing
    • marketing strategies
    Facebook
    Twitter
    Pinterest
    WhatsApp
      Previous articleReferral Marketing: Trusting People’s Word
      Next articleInbound Marketing : B2B Businesses Strategies
      Tejas Bhendkar
      Tejas Bhendkar

      RELATED ARTICLESMORE FROM AUTHOR

      B2B Marketing Automation Tools
      B2B Insights

      B2B Marketing Automation Tools: Trends, Best Practices & Real-World Impact

      B2B cloud computing
      Articles

      How Cloud Computing is Transforming B2B Businesses

      B2B Insights

      Know Your Top Marketing Platforms

      SUBSCRIBE TO OUR NEWSLETTER

        SUBSCRIBE TO OUR NEWSLETTER

        Recent Posts

        Marketing Automation: New Age Technology For Business Growth

        Tejas Bhendkar - October 15, 2021 0

        27% of CMOs Reluctant to Adopt Generative AI, Gartner Reports

        Trupti D - February 20, 2025 0

        Emergence of Account-Based Marketing (ABM): Insights

        Deepika Rokade - July 28, 2021 0

        Organic Ways To Get Good Reach On Social Media Platforms For Your Business

        Deepika Rokade - January 10, 2022 0

        Waze jobs cut as Google merges map products.

        Ritesh Karambe - January 12, 2024 0
        Edutech-authority
        Our Edutech-authority focuses efforts on providing you with the latest updates and articles on marketing news that help you to know about the latest technology and ongoing trends in the market and help you to drive more qualified leads which are the most essential assets for the company business into your sales funnel. Our Edutech-authority helps you to align tactics to target key audiences and mark your presence in the market.
        Contact us: Sales@edutech-authority.com
        Facebook Instagram Linkedin Twitter

        POPULAR POSTS

        Ferrari Enters NFT’s, Signs Deals With Tech Firm Velas To Create...

        December 27, 2021

        Parag Agrawal: An Indian Leading Twitter-A Social Media Giant As A...

        December 1, 2021

        Apple Pays Lucrative Bonuses To Employees To Avoid Defection To Meta

        December 29, 2021

        POPULAR CATEGORY

        • Edutech News51
        • B2B Insights49
        • Content & Experience27
        • Articles18
        • Data Management12
        • Privacy Policy
        • Terms of Use
        • Cookie Policy
        © © Copyright 2025 Edutech-authority. All Rights Reserved.