Marketing Automation: Why Should You Care?


Marketing Automation sounds like the kind of thing that would put anyone with even a slight bit of personality to sleep if they read about it.

Marketing Automation, on the other hand, is the polar opposite by nature.

Marketing Automation is something you should be enthusiastic about if you’re serious about expanding your business and improving internal procedures because it can save you a lot of time while simultaneously making you a lot of additional money – the holy grail of business development.

This isn’t even new technology, to be honest. It’s been around for a long time and is most likely utilized by every major corporation you’ve ever dealt with. Simply put, you’re missing out on a major opportunity if you’re not implementing Marketing Automation tactics right now.

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Ok, so What is Marketing Automation?

Marketing Automation is a way to have technology handle all of the hard work for you in the background as you go about your daily routine.

We utilize marketing automation to accomplish a lot of the tedious, repetitive chores that we don’t want to do ourselves and would rather have done for us:

•        Send follow up emails

•        Schedule social posts

•        Share content

•        Set tasks in team member’s diaries

•        Set new tasks depending on the activity and other completed tasks

•        Move people through the sales pipeline

•        And much, much more.

Why is Marketing Automation Important for Your Business?

Not all firms require the same level of complexity as Amazon.

However, the marketing automation example above should have gotten your creative juices flowing about the potential for your own company.

An automated system may be used to target lost customers, cross-sell, and up-sell, provide customer support, solicit feedback, and much more.

Key Stats on the Importance of Automating Your Marketing

  • Marketing Automation is so crucial that when done effectively, it may increase sales productivity by 14.5 percent while lowering marketing costs by 12.2%.
  • Automation is used by 63 percent of organizations that outgrow their competition.
  • The top advantages of automation, according to marketers, are time savings (74%), improved customer interaction (68%), more timely messages (58%), and more possibilities (including up-selling) (58 percent).

Consider allocating 14.5 percent of your sales team’s time to generating new leads or closing existing deals, and 12.2 percent of your marketing budget to ad campaigns, new technology, or even taking it away from the marketing team completely and buying yourself a dazzling new Range Rover.

Although the board is unlikely to approve, it is a good concept nonetheless.

The idea is that if you set up Marketing Automation effectively, you can save a lot of time and money that could be better spent elsewhere.