Telemarketing: The Ultimate Solution to Generate Leads


Gaining loyal customers or leads for the business is stressful work? No, not now as telemarketing and different facets of sales have made it easy to communicate, connect, and convert prospects or leads into loyal customers.

Telemarketing is a marketing strategy that involves connecting with the customers over a telephonic call or through web-based video conferencing. Telemarketing is known for one of the most estranging marketing strategies in modern marketing because many companies have reported that the customers find the telemarketing calls irritating. The negatively perceived practice of telemarketing is known as “robocalling,” a practice where the telephonic call has a pre-recorded message delivered through an automatic dialing machine. This machine can contact thousands of people on daily basis. Because of the unpopular methods that are practiced, there are many government regulations of telemarketing in several countries. Though many people consider telemarketing practices as unethical and irritating, the telemarketing field is broad and includes several ethical methods. A telemarketing campaign is not only about selling a product or services but it can prove to be a great platform to make contact between the company and their clients, basically from company to company.

Telemarketing can help a wide variety of organizations achieve improved results in different ways. Though the most obvious form of telemarketing involves company calls to individuals at home to pitch them products, telemarketing is also a significant strategy in business-to-business sales, event promotion, political campaigning, and lead generation for more sophisticated sales procedures. Companies that wish to promote an event that appeals to a specific demographic can also use telemarketing to reach potential participants. For instance, a company that organizes continuing education conferences for dentists could use telemarketing to contact a large number of dental practices to raise awareness about an upcoming conference and encourage the dentists to attend.

Any organization interested in using telemarketing must first have a strong understanding of the product it wishes to market. This not only means giving the marketing team plenty of information about the product’s features and specifications, but it also means researching who would be interested in the product. Most telemarketing targets a specific demographic. An organization using telemarketing should conduct market research to learn about its target demographic, such as the demographics’ buying habits and the kinds of products they value the most.

The final stage of telemarketing campaigns depends on the campaign’s goals. If it is a direct sales campaign, the final stage is the closing of a sale. This can happen in one call or after several return calls over a specific period of time. Campaigns designed to generate leads end by delivering those leads to a sales team. Regardless of the campaign’s purpose, the marketing team should assess how well the campaign achieved its goals and use both data gathered and recordings of live calls to determine areas where the campaign or the phone associates can be improved. Telemarketing relies on professionals at every level of a marketing team, from entry-level positions to salaried roles and even management. The following are three of the most common careers that participate in telemarketing: Telephone Associate, Copywriter, and Marketing Manager.

With the effective strategy and the right people to implement the strategy, Telemarketing can do wonders for your business. Despite negative perceptions, practicing the ethical and proper way becomes beneficial for the business.