One of the most significant aspects of creative digital design is UX design, or User Experience design. Websites and applications do more than simply provide information; they project an image of your company or brand to the public. The market is extremely competitive, and only the most inventive and creative businesses survive. People will lose faith in your business or brand if your website or application is not unique and appealing enough, and you will eventually lose market share. You must represent your brand’s inventiveness and excellence in all aspects of your business, including branding and internet platforms.
UX is a design approach that focuses on producing an interactive, user-friendly, and visually appealing website. When you scroll through a website or application, the transition of pages, notifications, clicks, chatbox pop-ups, and other elements are all part of UX design that most people overlook, but which significantly increases the appeal of any website. It is responsible for creating a positive user experience on the website. Enhancing the usefulness, efficiency, and aesthetics of your website is part of UX design.
WHY IS CREATIVITY IMPORTANT IN UX DESIGN?
Increasing client satisfaction and trust
A well-designed website or application is appealing to the eye, and the work and originality you demonstrate in your designs can instill faith in your business. People will remain and look at the information you’re attempting to provide them if you make a solid first impression with well-designed UX.
Understanding your target market
The UX design process entails studying and evaluating the market, audience, and the things they need or anticipate when visiting a website. This allows you to better understand your audience and make the appropriate modifications or designs on your website or application.
Improves SEO and increases visitors
People will be drawn to look at the information that you are attempting to provide them if you have a well-designed and innovative UX. This will minimize the bounce-back rate and subsequently boost the SEO of your website, which is crucial for putting your website on the first page of search results.
Builds a positive reputation
And, of course, it establishes a positive public image for your brand or business. When people enjoy your work, they appreciate it and tell others about it, which helps to market your company or brand.
THESE ARE SOME OF THE ELEMENTS OF CREATIVE UX DESIGN.
A well-organized data structure
The website has a variety of items and information, and visitors should be able to simply navigate through it. The data must be appropriately arranged and labeled in order for users to find it and understand it.
Concentrate on engagement.
User experience focuses on making a website or application more appealing to users by making it interactive and interesting to use rather than merely putting pictures or information on it. Customer feedback, comments, chatboxes, click sounds, voice assistants, and other features of the interaction tool are all included.
Designing for usability
You cannot simply utilize random visuals and styles to make your website or web application appealing; it must also be simple to use and comprehend. Some images and iconography may be difficult to comprehend, which may result in high bounce rates.
Visually appealing
The most critical aspect of any website or application is that it is appealing and beautiful. When the pictures are compelling, people will read the information you’re attempting to convey.
All designers show creativity in UX design in their own way; here are some of the trends that will be part of UX design in 2020.
Animated Illustrations
Animations bring your notions and ideas to life in a way that is both appealing and engaging to the audience. Videos and animations can help teach larger and more complicated topics or concepts more easily and effectively. Because animated videos are psychologically engaging, the human brain is drawn to them naturally. It eliminates the clutter of text that people find tedious to read and instead summarises the topic in a few pictures, making it more compelling and participatory. When it comes to manufacturing, animations are both economical and cost-effective.
Voice User Interface
People are growing concerned about screen fatigue, and tech companies such as Amazon, Google, and Apple have introduced and are still developing Voice User Interface devices to assist improve the user experience. It responds to the requests and orders of the speakers without requiring the users to be in front of or in contact with the screen, saving them time and effort.
So you know that every little detail counts when it comes to developing a website or a web application, and UX design is a big part of it. Creativity is essential for earning a large portion of the admiration for your company. To conduct outstanding UX design, you must be familiar with a variety of cutting-edge technologies that make your job easier.
