Millennials Prefer Bank Payments for Business Transactions


Online bank transfers, also known as pay by bank transfer, have gained popularity among consumers due to their reliability and convenience for paying routine expenses. A quarter of consumers who tried online bank transfers for the first time in the past year did so with the primary goal of earning reward points. This indicates a significant shift in consumer behavior towards leveraging payment methods that offer incentives.

Millennials, in particular, are inclined towards using payment methods that provide rewards or points. According to recent statistics, 31% of millennials prefer to use payment methods that offer points or rewards, highlighting their desire for added value in their financial transactions.

Moreover, a substantial portion of consumers (26%) expressed interest in utilizing pay-by-bank transfers for retail transactions if they could receive incentives. Millennials emerged as the demographic most likely to express this sentiment, suggesting that they are especially receptive to leveraging payment methods that offer rewards.

These insights stem from the study titled “New Payment Options: The Lure of Payment Method Rewards,” conducted in partnership with Nuvei. The research delves into consumers’ willingness to adopt online bank transfers for regular bill payments and online purchases, provided that incentives are offered by the payees.

The study, based on a survey of 2,056 US consumers conducted between January 10 and 13, aims to understand the dynamics of consumer behavior regarding payment methods and the influence of incentives on their choices. By examining consumer preferences and attitudes towards payment options, the research sheds light on emerging trends in the payment landscape.

The growing popularity of online bank transfers for routine expenses can be attributed to several factors. Firstly, the convenience of initiating transactions directly from one’s bank account appeals to consumers seeking simplicity and efficiency in their payment processes. Additionally, the reliability and security associated with bank transfers instill confidence among users, making it a preferred method for handling financial transactions.

The allure of reward points further incentivizes consumers to opt for online bank transfers. By earning points with each transaction, consumers feel motivated to leverage this payment method for their everyday expenses, thereby maximizing the benefits they receive from their banking activities. This trend underscores the importance of incentives in shaping consumer behavior and driving adoption of specific payment methods.

For millennials, who are known for their affinity towards technology and digital solutions, the appeal of payment method rewards is particularly strong. This demographic segment values convenience, flexibility, and added perks in their financial interactions, making them receptive to payment methods that offer tangible benefits.

The findings of the study highlight the potential for businesses to capitalize on this trend by incorporating incentives into their payment offerings. By aligning their payment strategies with consumer preferences and offering rewards for using specific payment methods, businesses can enhance customer engagement and loyalty.

In conclusion, the rise of online bank transfers for routine expenses reflects a broader shift towards payment methods that offer convenience, reliability, and rewards. As consumers increasingly prioritize incentives in their financial transactions, businesses have an opportunity to leverage this trend to drive adoption of specific payment methods and enhance customer satisfaction. By understanding and catering to consumer preferences, businesses can stay ahead in an evolving payment landscape.