Salesforce Unveils AI Products, Raises List Prices


Salesforce is set to increase its average list price internationally by 9% in August, marking the first hike in seven years. The company’s Sales Cloud, Service Cloud, Marketing Cloud, Industry, and Tableau products will all see price adjustments, as announced in a press statement on Tuesday, July 11.

Since its last price adjustment, Salesforce has rolled out 22 new releases and introduced thousands of new features, including advancements in generative artificial intelligence (AI) technologies. With over $20 billion invested in research and development, Salesforce aims to reflect its innovation and provide enhanced value to customers.

The new list prices for Salesforce’s offerings will see the Professional Edition at $80 (up $5), the Enterprise Edition at $165 (up $15), and the Unlimited Edition at $330 (up $30). These adjustments apply to both new and existing customers purchasing new clouds.

Generative AI capabilities, while offering significant advancements, may also contribute to increased product pricing due to their substantial demand for computational power, as noted in a Bloomberg article.

The trend of price hikes isn’t unique to Salesforce, as many software vendors have experienced similar increases this year. Vendr, a procurement company, reports a 35% rise in client costs since 2022.

In June, Salesforce introduced AI Cloud, a suite of features designed to enable real-time generative AI experiences across its platform. This development aligns with Salesforce’s commitment to innovation, following its recent acquisitions.

AI Cloud empowers sales professionals to automatically generate customized emails tailored to client needs, while support staff can craft unique chat responses and case summaries, enhancing customer interactions.

Moreover, Salesforce expanded its offerings in healthcare with a specialized version of its Commerce Cloud in April. This HIPAA-compliant platform aims to streamline and reduce the costs associated with healthcare commerce, further extending Salesforce’s impact across industries.

Overall, Salesforce’s price adjustments reflect its ongoing dedication to delivering cutting-edge solutions and providing value to its diverse customer base. As technology continues to evolve, Salesforce remains at the forefront, driving innovation and empowering organizations to thrive in an increasingly digital world.